DRIVEN BY A PASSION FOR STORYTELLING, WE EXIST TO BRING YOUR BRAND'S STORY TO LIFE, ACROSS THE GLOBE!
Trusted for our dynamic & personalised service, carefully curated process and team of experts, Agency 17ten is dedicated to making your global goals less complicated.
WHAT YOU CAN EXPECT FROM US
Experts in production, adaptation, and localisation! We ensure your campaigns resonate across cultures and languages, delivering a personalised approach that connects you with your audience in every market.
Trusted. Dynamic. Uniquely tailored approach.
We bring your brand message to life globally and make your story unforgettable.
OUR MISSIOn, is simple!
To CONNECT YOU TO your target audience and help bring your brand to life worldwide.
At 17ten our experience in language & production, and deep understanding of the intricacies of taking your campaigns worldwide, positions us perfectly to be the specialists supporting your global marketing strategies. Collaborating closely with your creative teams, means we ensure a seamless transition from global strategy, to local execution.
We believe localisation should be fun!
Genuine partnerships are at the core of our values, and we are committed to making your international ambitions easier to reach.
OUR APPROACH
We build a bespoke end-to-end process crafted specifically to meet your needs. Our process touches every element of localisation, from language management, to post production, to clearance & delivery. We take care of it all!
Complete with a carefully curated team of experts across the world to help build a successful global brand that connects with your audience worldwide.
Before diving into any project, we conduct comprehensive research to better understand your brand, audience, and market dynamics. Allowing us to strategically plan, tailor, and nuance our approach to your specific needs and objectives. We create a process that utilises the appropriate talent, and necessary tech stack to deliver to your needs.
Our centralised approach allows us to maintain brand consistency & guardianship, and strike a balance between global strategy to local execution. We will track and report activity across markets allowing us to successfully deploy brand & product campaigns and apply learnings as we go.
Our extensive network of in-market specialists provides valuable insights into local trends, preferences, and language nuances. We work closely to to ensure your message is not only linguistically accurate, but also culturally relevant, and engaging to your audience.
We recognise that language is one aspect of effective communication. Cultural nuances play a crucial role in ensuring your message resonates authentically. Our team of experts work meticulously to adapt your content, considering cultural sensitivities, customs and preferences.
We implement rigorous QA measures, including multiple rounds of review by native-speaking linguists and technical experts to guarantee the highest level of accuracy and consistency in every deliverable.
Localisation is an ongoing process that requires continuous evaluation and refinement. We ensure that we are always one step ahead, so we can foresee any changes in the markets and apply appropriate measures to continuously improve. We log all learnings along the way.
We strive to strike the perfect balance between, people process and tools. Utilising the necessary tools within our tech stack to ensure efficient delivery & enhanced quality.
OUR PILLARS OF EXCELLENCE
ALWAYS NATIVE AND IN-MARKET
COLLABORATIVE PARTNERSHIP
QUALITY FIRST
BRAND GUARDIANSHIP
BACKED BY STRATEGY AND INSIGHTS
SERVICES
market
insights
- Cultural consultation
- Linguistic creative development & testing
-
Strategic development and workshopping
-
Audit of local market requirements
- Clearance requirements
Language Localisation
- Transcreation
- Translation
- Editing & review
- Creative copywriting & origination
- Approval management
- Creative agency partnership management
production
& adaptation
- Voice-over recording
- Talent negotiations & usage rights management
- Master creation & adaptation: video, digital & print assets
- Retouching & editing
- Design & editing
project management
- Agency partnerships management
- End-to-end management of campaigns & delivery
- Curation of team of experts to produce and deliver each stream of work
- Data management and reporting